Kelly has grown up and worked on ranches all over the Western United States side by side with her father George Martin, who is also a custom boot maker and a leather craftsman. Over the years he has passed down his knowledge of boot making and leather craftsmanship to his daughter. With hard work and determination Kelly became a Master Boot Maker receiving significant recognition from her peers. In 2015, she won the “work boot” category at the Art of the Cowboy Maker contest in Las Vegas, at that same contest she was mentioned as the “People’s Choice” winner.  Kelly was nominated as the Master Boot Maker at Art of the Cowgirl in 2019.

While she continues to be a Master Boot Maker, Kelly felt that the genuine working guy was being forgotten in today’s society. She wanted to expand her creativity and vision to create the perfect pair of jeans for the working man and woman that would be able to withstand long hard days of work, or perhaps a night out on the town, all while being comfortable. Branded Denim by Martin & Co. is made in the USA and inspired by our humble beginnings working on ranches alongside cowboys and cowgirls.

Today, Kelly is based out of Benson, Arizona.